Sunday, June 28, 2009
A Really Tough Assignment
Some of the most challenging assignments I work on require naming a product or even a company. Most of the stuff I do can be easily changed, but naming something has lasting implications – in some cases, for an entire lifetime.
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Posted by Richard Bloch
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Saturday, May 30, 2009
It's National "National Month" Month
I try to keep with marketing campaigns, but believe it or not, I missed a few.
For example, May has come to an end and I didn’t even know it was National Salad Month.
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Posted by Richard Bloch
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Tuesday, April 28, 2009
It's a Jungle Out There
No, I’m not talking about the economy. Today’s topic is post-impressionism.
You see, my nephew Mitch painted a picture that’s being exhibited in a Montgomery County, Maryland mall. The assignment? Create a work that resembles one of Henri Rousseau’s “jungle paintings.”
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Posted by Richard Bloch
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Sunday, March 29, 2009
Happy Birthday
It was my birthday earlier this month, so you know what that means, right?
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Posted by Richard Bloch
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Saturday, February 28, 2009
Sugar Rush
It’s interesting to see how our view of things change over time, and old ads offer a great snapshot of how previous generations saw things.
But what were they thinking?
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Posted by Richard Bloch
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Friday, January 30, 2009
Booking New Business
I’ve written many bank statement stuffers in my time, but you won’t find many in my portfolio.
Why? Well, they’re generally pretty boring, which is why I was somewhat jealous to see an excellent statement stuffer from my own bank, Bank of Marin.
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Posted by Richard Bloch
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Wednesday, December 31, 2008
The End of Brand Advertising?
Is there a place for brand advertising online? Of course there is. But Alex Rampell, CEO of TrialPay doesn’t seem to think so.
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Posted by Richard Bloch
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Saturday, November 29, 2008
Signing Up: Making Registration Easier
Some sign-up processes are pretty simple. Want a Twitter account? Just choose a username and password, enter your email address and you’re all set.
For something more complicated, you may be in for a far more prolonged sign-up experience – if you finish the process at all.
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Posted by Richard Bloch
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Thursday, October 30, 2008
7 Cool Links
I don’t have a lot of time this month, so I thought I’d clean out some of the bookmarks I’ve been collecting. Here are seven interesting sites to keep you amused and informed (okay, probably more amused than informed).
Here we go…
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Posted by Richard Bloch
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Monday, September 29, 2008
Designing For Democracy
Can graphic designers help save our democracy? The American Institute of Graphic Arts (AIGA) seems to think so. And I happen to think they’re onto something.
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Posted by Richard Bloch
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Saturday, August 30, 2008
Fizzing Up a Major Brand
Once you own you one of the most well-known brands in the world, you generally don’t want to screw around with it.
Then again, no brand can stay the same forever. Times change. Tastes shift. And the brand must move on.
Right now, Coca-Cola seems to be doing just that – moving forward with some innovative approaches to product design and styling.
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Posted by Richard Bloch
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Wednesday, July 30, 2008
$@*%! Editors!
When I read about Giles Coren, a writer for The Times in the UK, I was reminded of that old saying, “An egotist is a self-made man who worships his creator.”
I’ve met plenty of creative people with enormous egos, but Giles seems to be so full of himself, I’ll bet the airlines make him book a second seat (maybe a whole row) to make room for his ego.
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Posted by Richard Bloch
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Sunday, June 29, 2008
Fun With Semicolons
Kurt Vonnegut evidently didn’t have much respect for semicolons, pointing out that they serve no purpose and that “the only reason to use one is to show you’ve been to college.” And one of New York mayor Fiorello LaGuardia’s favorite put-downs for intellectual bureaucrats was to call them “semicolon boys.”
That’s probably because “semicolon boys” (and “semicolon girls,” of course) spend their days debating the delicate nuances of various sentence clauses, coordinating conjunctions, conjunctive adverbs, and other grammatical subtleties you’ve either never mastered or just plain forgot.
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Posted by Richard Bloch
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Tuesday, May 27, 2008
Form Follows Me
If “form follows function,” then how should multi-function devices be designed?
According to industrial designer Tamer Nakisci’s solution, the perfect form does not exist. So just create the perfect form for each function, and voilà, “form follows you.”
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Posted by Richard Bloch
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Monday, April 14, 2008
An Internet of Things
Noted sci-fi author Bruce Sterling wrote a non-fiction book a few years ago called Shaping Things, presenting his vision on how humans will interact with the world of the future—not just with fellow humans, but with all the objects, both important and trivial, that impact our lives.
One of the main points Sterling raises is that our world is rapidly being reshaped, whether we like it or not, into an Internet that represents not just information, but things.
