Thursday, June 29, 2006

Four Words

Is four words of copy enough to sell a car? Or at the very least, get me to want to learn more about it?

Maybe, but they’d have to be four really great words. And there’d have to be some exceptional imagery to go with those words.

But a recent direct mail piece I received from Jaguar USA just seems to fall flat.

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Posted by Richard Bloch

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