Tuesday, July 25, 2006

Happier Landings

In the past six months or so, I’ve helped three B-to-B clients test and refine their landing pages.

More than ever I’m impressed with how seemingly minor changes in copy and layout can bring significant boosts in conversion.

While I can’t share specific proprietary information about these tests, I can give you some general tips on what you might try if your conversion rates seem low.

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Posted by Richard Bloch

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