Thursday, September 28, 2006

That Lovable Lizard

I certainly admire Warren Buffett, but I’m not so sure that he’d be a good judge on what’s a good creative concept.

And given that GEICO is part of his Berkshire Hathaway empire (current share about $95000), those clever GEICO ads won’t stay on the air very long unless they perform.

So I imagine they work – and work well…

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Posted by Richard Bloch

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