Friday, March 30, 2007

Metaphotically Speaking ...

I’ve just had it up to here with copywriters who rely on metaphors just for the sake of pushing the envelope.

Using metaphors to make your point can certainly light the way for your audience. Who knows? You might even knock their socks off. But sometimes you just have to hold your horses because too many analogies can turn your copy into a three-ring circus and leave your readers out in the cold.

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Posted by Richard Bloch

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