Wednesday, November 28, 2007

Bulletproof Persuasion

The more we’re exposed to advertising, the more jaded we become. That’s why I try as hard as I can to some way to prove vague product claims.

Whoever developed the advertising concept for LifeLock deserves an award (and a big fat raise, of course) as this is a strong example of the effectiveness of providing compelling proof of performance. 

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Posted by Richard Bloch

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