Marketing, Etc. Blog

Sunday, December 30, 2007

Lost in Translation

Sometimes when I read the instructions that come with consumer electronics, I’m intrigued by the way certain words and concepts are translated into English.

I suspect that’s because most foreign language dictionaries are really more thesaurus than dictionary – failing to provide much insight into the various nuances of word usage.

So I was amused when I took a look at some of the copy on the web site for Aeroflot, Russia’s flagship carrier.

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Posted by Richard Bloch

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