Saturday, March 29, 2008

I Still See Yellow

Slate ran an article on phone books – asking “Why Won’t Phone Books Die?”

In the article, Bill Gates is quoted as predicing that “Yellow Page usage among people, say, below 50, will drop to zero—or near zero—over the next five years.”

I’m not so pessimistic on the future of printed phone books. Certainly usage is on the decline. And while it’s been a long time since I’ve actually used the white pages to look up someone’s phone number, I still use the yellow pages from time to time.

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Posted by Richard Bloch

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