Sunday, February 26, 2006

Aristotle & Associates

There are a lot of inspirational books on creating great advertising. Some of them are classics, but this one is really a classic – it’s 2,300 years old.

Aristotle, one the great ancient Greek philosophers, studied the art of persusasion. And his work convinces me that he would have been right at home in today’s advertising agency.

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Posted by Richard Bloch

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