Saturday, August 30, 2008

Fizzing Up a Major Brand

Once you own you one of the most well-known brands in the world, you generally don’t want to screw around with it.

Then again, no brand can stay the same forever. Times change. Tastes shift. And the brand must move on.

Right now, Coca-Cola seems to be doing just that – moving forward with some innovative approaches to product design and styling.

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Posted by Richard Bloch

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