Saturday, December 17, 2005

Let's Talk Trash!

I know I said my next post was going to be about long copy vs. short copy (and I’m working on it), but I just got finished reading the very informative newsletter, Let’s Talk Trash!

No, I’m not making this up. Let’s Talk Trash! is evidently regularly mailed to me by my trash collection company. I say “evidently” because I never really noticed it before. I guess this is because trash isn’t a subject that exactly holds my interest.

You’d think they’d just insert this into my bill, as is the practice of my power company, phone company, cable company, and water company. Then it could ride along free – and probably get higher readership.

But no, my garbage collection company is evidently flush enough with cash to gladly pay the extra postage for a solo newsletter. Of course they’ll plead poverty when it comes time to raise my rates again.

Anyway, the whole reason I even noticed this issue of Let’s Talk Trash! is that the article featured on the back panel caught my eye. Get this – it was on best practices for tipping your trash collector.

Uh-oh. I’d better stock up on a few more fruit cakes.

Posted by Richard Bloch

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