Monday, December 26, 2005

Long Copy vs. Short Copy

According to a 2004 study by the National Endowment for the Arts, fewer than half of Americans read literature for pleasure. That’s a drop of 10 percent since 1982. For younger people, the drop was 28 percent.

Reading, it seems, is no longer a pleasure. It’s become a chore.

Does this mean long copy is dead? I think in many cases, the answer is yes. But much depends on the mindset of your audience and the value they perceive in reading about you.

Read More...

Posted by Richard Bloch

Permalink