Saturday, June 30, 2007

Poison Gas

Advertising legend George Lois characterized great advertising as “poison gas.” He said “It should absolutely attack you – it should rip your lungs out.”
I don’t know if I’d go that far, but I think a message that’s surprising and unexpected packs more power than the usual and ordinary fare we’re all used to.
And nothing it seems is more ordinary than direct mail letters from mortgage lenders.

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Posted by Richard Bloch

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