Saturday, December 31, 2005

Stress-Free Direct Mail

I thought this was an excellent example of a highly creative use of direct mail promoting “Stress-free business communications by BlackBerry” in the UK.

The concept is right on target, but I have no idea what it cost to produce. It was probably expensive, so the question remains: Did it generate enough leads and sales to make it worthwhile?

Happy New Year everyone!

Posted by Richard Bloch

Permalink