Marketing, Etc. Blog

My Portfolio

As a former creative director and copy supervisor with 15+ years of experience in industries such as technology, financial services, travel, and others, I offer expertise in:

 

• Direct Response
• Lead Generation
• Technical Writing
• Email & Web
• Articles

 

• White Papers
• Newsletters
• Brochures
• Data sheets
• Keyword Ads

 

A few samples of my work are presented below. Click on the thumbnail or link to visit the corresponding portfolio page at my main Web site where you can read a bit more about the project and the full copy.

You can also:

Sun
This direct mail to IT executives promotes Sun's Web access management product -- a solution that enhances security and regulatory compliance.
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VeriSign
This dimensional direct mail was sent to CXO-level executives in a large metal tin. Using a concept based on chess, the package presents VeriSign's security and compliance solutions.
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Autodesk
Data sheet / brochure on Autodesk Inventor Series, a 2D and 3D modeling tool for manufacturers
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Boingo Wireless
This email promoting Boingo's Wi-Fi network pulled better than just about any email I’ve written so far.
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Wells Fargo
An interestingly designed direct mail package to encourage debit card usage
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Holland America Line
Self mailer brochure on Alaska cruises and tours. Romances the destination and presents specific Holland America positioning.
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Holland America Line
To impress an extremely wealthy audience, this mailing was sent from the Netherlands to the US. The offer is to book a 99-day world cruise with fares as high as $100,000 per couple.
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Conway
Direct mail offering new time-sensitive courier service for even the heaviest of shipments
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Emery Worldwide
This self-mailer focuses on Emery's ability to respond to unusual needs -- in this case a request to ship a family of cheetahs from Texas to California.
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RHK
Welcome kit on this consulting company's premier advisory service for CEOs of leading telecom firms
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PriceWaterhouse Coopers
White paper on new theory to improve the business forecasting process
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Borland
This postcard sells Borland Together, a UML modeling tool that simplifies the software development process.
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Frontera
Brochure highlighting a sophisticated content management solution offered by a leading application service provider
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To learn more about my work and
my freelance copywriting services,
please contact me.